Soul Project Creative Design Consultants was created through the merger of Cyan Design and Soul Project back in 2002. With the coming together of a common passion for Advertising and Interactive Communications, the founding of Soul Project saw renewed commitment in providing clients with comprehensive online and offline ATL & BTL marketing solutions.

The pre requisite for Marketing is Branding. And that’s precisely our core strength - Branding. By keenly addressing the key brand value of each brand, Soul Project injects our design flair to breath life into each brand.

Today, after countless successful collaboration with our spectrum of clients in fashion, food, FMCG, engineering, to name a few, Soul Project remains true to the spirit of the our very own brand value ~ Soul.

Our vision continues to be one of partnering our clients in building their most prized asset – their Brand.

Johor Furniture Fair 2010
Johor Furniture Fair 2010

The Johor Furniture Fair is the brainchild of the JBFIC (Johor Bahru Furniture Industry Council). The council itself is an association of several leading furniture manufacturers in Johor. To promote the activities and products of its members, the council started the Johor Furniture Fair as a platform to sell its products to the public.

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Autogroomers Singapore
Autogroomers Singapore

As a premier car grooming centre, Autogroomers needed to raise their profile on the island republic with both print and online campaign. One of the unique selling point of the centre is that it takes a human approach to car waxing and grooming by using "handcraft" techniques. This labour intensive approach to grooming is the first of its kind in Singapore.

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Summit Shoes Fall Winter '08
Summit Shoes | Fall Winter '08

Summit Shoes, a local shoes brand which started from 1987 major in shoes trading business. Throughout the years of their business expansion, they have successfully expanded to Indonesia, Brunei and having more than 20 outlets in Malaysia.

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Carotino Singapore
Carotino Singapore

Carotino is a well known cooking oil which is red in appearance. The distinct colour of the product is derived naturally from palm oil seeds and due to this, the branding has to incorporate the challenges of educating consumers on the benefits of consuming this particular oil. Soul Project provided the packaging design for this product.

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Kim kopitiam
Kim Kopitiam

Kim Kopitiam – a household name in Johor Bharu has found ardent fans for its unique Hainanese blend of coffee since its early establishment. Soul Project rebranded Kim into a trend leading and pioneering Kopitiam Café as one of the first Kopitiam cafes, while boosting their sales by over 70%.

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KHL Foods
KHL Foods

KHL is considered one of the biggest suppliers of corn products in asia, we are please to perform a complete branding campaign for them from offline and online perspective.

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Summit Shoes Spring Summer '09
Summit Shoes
Spring Summer '09

From the succeed of last Fall Winter campaign, we are awarded to further develop another Spring Summer campaign. As for our challenge is to combine 2 seasons together to cover from Spring to Summer.

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Carotino Malaysia Campaign '07
Carotino Malaysia Campaign '07

Carotino is the world well-known red palm cooking oil by J C Chang group, formulated and origin from Malaysia which been selling well in United Kingdom, Australia, Japan & USA. In year 2005, Carotino decided to establish their branding in their origin country to provide a healthier cooking oil for Malaysian, and we were so lucky to have this chance to carry the branding exercise for Carotino since then.

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smartBalance
Smart Balance

Smart Balance is original formulated from USA and re-packing in Malaysia. The product has been in the market for more than 5 years. The selling point of Smart Balance oil is the only cooking oil with patented cholesterol balancing. The old packaging was commonly used by other brand cooking oil and not patented. Our task is to develop a packaging to outstand the patented cholesterol balancing and emphasize the new improve formula.

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SKS food
SKS Food

SKS is one of the oldest coconut cookies brand which has been in the market for more than 30 years. Their business mainly on producing high quality coconut cookies to supply local market and certain portion to export as well. Client engaged us to revamp and revitalize their branding for further expansion to export market.

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RBEM
RBEM

RBEM is one of the subsidiary of RB Project Resources Sdn Bhd, which major in electrical and mechanical engineering work. Based on client requirement, the identity creation must be step out from the mother company and bring out the impact that this company is solid built and professional. Our challenge was to create an engineering branding with vibrant and step out from ordinary engineering feel.

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Swan Garden Hotel
Swan Garden Hotel

Swan Garden Hotel, as one of the newest and largest budget hotel located at Pasir Gudang, Johor, special cater for business travelers & executive. Our challenge on this project was to establish their unique selling points and make sure it delivered to all their target audiences with comfort of home.

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