soulProject

Johor Furniture Fair 2010

The Johor Furniture Fair is the brainchild of the JBFIC (Johor Bahru Furniture Industry Council). The council itself is an association of several leading furniture manufacturers in Johor. To promote the activities and products of its members, the council started the Johor Furniture Fair as a platform to sell its products to the public.

 

Campaign Summary

The campaign requirement was very extensive as it involves both print and online social media activities. Bus panel advertising, print adverts and banners were design and created to promote the fair in Johor state prior to the event while a targeted online campaign was initiated on social media site, Facebook. To engage potential visitors, we created a Facebook campaign which eventually garnered over a million hits within a four week period by offering prizes for sharing the campaign links as well as those making purchases at the fair.

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