soulProject

Autogroomers singapore

As a premier car grooming centre, Autogroomers needed to raise their profile on the island republic with both print and online campaign. One of the unique selling point of the centre is that it takes a human approach to car waxing and grooming by using “handcraft” techniques. This labour intensive approach to grooming is the first of its kind in Singapore

 

Campaign Summary

Part of the branding campaign was to design a website that communicated the labour intensive approach to car grooming and the website was designed with this in mind. We provided the art direction needed for the campaign images as well as concept behind the Flash enabled site. Car detailing, which is often not used as a unique selling point was highlight. On print, we created postcards and magazines adverts for media placement.

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