Carotino is a well known cooking oil which is red in appearance. The distinct colour of the product  is derived naturally from palm oil seeds and due to this, the branding has to incorporate the challenges of educating consumers on the benefits of consuming this particular oil. Soul Project provided the packaging design for this product.


Campaign Summary

As a branding exercise, Carotino Singapore engaged a local personality as part of its product endorsement requirement. We created the online campaign materials for “Aunty Lucy”, a celebrity host and radio DJ. As a radio talk show personality, Aunty Lucy provided the ideal platform for us to create a blog/news site to push health messages as well as cooking recipes to the public. With this site, users were able obtain the latest news and cooking tips as well as engage with Aunty Lucy directly online.

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