soulProject

Summit Shoes
Spring Summer '09

From the succeed of last Fall Winter campaign, we are awarded to further develop another Spring Summer campaign. As for our challenge is to combine 2 seasons together to cover from Spring to Summer.

 

Campaign Summary

For Spring Summer, we wanted to create something more natural and more variety on scenery, the shooting has been taken in outdoor in terms of model shoot and products shoots as well. The concept is to present how a modern girl can outshine other one in city life with summit shoes.

The shooting has been taken from daytime to nighttime to create a routine exercise from a girl activity perspective and also to cater the feeling from Spring to Summer, from formal to casual.

A small improvement on website has been made for this season in terms of showing products, and changed the overall theme to fit on current season as well.

// back to our works